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"We've been buying from Main Resource for 10 years now and have always received great looking equipment at a fair price. Main Resource is the first company we call when we are looking for refurbished Inter-Tel and Executone phone equipment." --Bill Green, Virginia Telecommunications, Richmond, Virginia.
Helping Customers Find You
Who is trying to reach you using one of the many Directory Assistance numbers available? Those who use 411 or area code +555-1212 include travelers, customers who have lost your business card and many more. For that reason, it is vital that companies keep their Directory Assistance Listings up to date.
Every time a potential customer calls Directory Assistance to find your number, they may be reaching a different company with a different database. Are your customers able to reach you regardless of which service they use? If not, you may be giving an unprofessional impression and will certainly cause potential customers frustration that may result in lost business opportunities.
Confirm this listing in writing and send it to the associate at the telephone company who took your order for service. Keep a copy of this confirmation. Remember that your billing name may be different from your listing, especially if you are running a corporation with several smaller entities.
of "Multiple Names"
For instance, if your corporation is Smith Industries, Inc. and the individual business is called Northern Artist and Craftsman Supply and is located on Free Street; you may want to have a listing under "N" for the business name, "S" for Smith Industries and "F" for Free Street Artist Supply (another name that people may associate with your business).
Some businesses are better known by the name of an individual working there. Larger organizations such as Health Centers and Lawyer's Offices may wish to provide a listing for each partner with a direct line rather than simply listing the main number for the entire organization. Another option for listing individual numbers by name or department is to request that these be displayed under your main listing. In that way, the Directory Assistance Operator can ask the caller if they know the name of the person or department they would like to reach. Check with your local telephone company for regulations.
it Easier for Customers to Find You
Main Resource was able to get a deal in the Business to Business directory which allowed us to evaluate the results from the first six months of that listing before determining whether to continue paying for the service.
Some Numbers Should Be Unlisted
If your company is relocating, consider whether a new phone book will come out in the interim. The deadline for listings is usually 2 months in advance of publication. If you will be in the new office before publication date, talk to the phone company about listing your new address and phone number.
When we built our new office our local phone company would not publish the new address until it was "active". We thought we had a great work around. A line would be brought into the new MRI office and all calls would be forwarded to the old office until we moved. But the local phone company dropped the ball. They were unable to install the new line for an "unknown" reason. But they still initiated the forward and cut off the old path. Main Resource was without service for nearly the whole day. To protect yourself, we recommend confirming all changes to service the day before they are to take place.Link to us! If you have found this article to be useful, and would you like to link to it from your site, please e-mail us, or get more information here and we'd be happy to oblige.
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